David Lavin Agency


"In 1993, I couldn't pay an editor to listen to a story about the Internet, unless it involved sex. By 1995, I couldn't  handle the calls from editors asking me to write for them."


K.K. Campbell
the first person in Canada to bring an established print publication online.


Ken Campbell’s has written for the  Globe and Mail, Washington Post, Shift, Profit magazine, San Francisco's CNet TV/web, Beverley Hills-based PCLaptop magazine, and Computer Underground Digest. 

WCampbell  works closely with Electronic Frontier Canada and the Legal Group for the Internet in Canada, to protect the Internet.


Topics include:

E-customers: Who Are They and 
Where Do You Find Them?

10 Reasons Why Internet Strategies Fail

Corporate Conversations vs. 
Corporate Communications

The Future of the Wild, Wild Web


 
 
 
 

Too many companies have waded 
into the complex world of Internet marketing hoping to capitalize on its potential only to be burned.  The result?  Millions of dollars wasted on money-pit projects and over half of the companies surveyed feeling their Internet strategy is ineffective.  Meanwhile, the competition eats your market share for breakfast.  What these companies lack is an experienced guide to help plot the course and navigate the business through the pitfalls of the World Wide Web. 

Enter Ken Campbell, president of the eponymous Internet media consulting firm and a tech-savvy reporter on the bleeding edge of the Web.  A pioneer in most conceivable aspects of the Internet, Campbell’s experience began as an award-winning reporter between 1990 and 1995 covering all things Internet: its culture, technology and economics.  In March 1994, he became the first Canadian to successfully launch a publication on-line (eye magazine) which perhaps most importantly also included web-based advertising, another first.  He is also the architect, founder and owner of One to One, an Internet marketing company.

Campbell effectively merges his peerless knowledge with hands-on, practical experience to help companies design and execute urgently needed Internet strategies on the world’s newest indispensable business tool, the Net. Companies who wish to survive well into this century are turning to Ken to help position them as front-runners in the Cyberspace land rush.