 Experiencing the
Business Revolution
Today’s best companies don’t just sell a product or a service – they sell
an experience. And they recognize that this experience must be marketed
both internally and externally, to both employees and customers, if they
are going to survive and thrive in the Business Revolution that’s sweeping
the globe.
Ron Lieber is a Senior Writer at Fast Company magazine, where he edits
the Benchmark section, detailing the way that leading edge companies create
an experience for both internal and external customers. These companies
know how to create an environment that inspires loyalty, commitment, and
enthusiasm. Ron’s dynamic keynote addresses draw on his experience
with hundreds of companies, and show how the best of them are re-designing
their brands, their physical space, and their work and communications processes
to leave a lasting and positive impression on all of their stakeholders.
 Ron
Lieber is a senior writer for Fast Company, where he covers career
and human resources issues, management, and the part of the world where
corporate strategy meets industrial and interior design.
Ron's first book, Taking Time Off (The Noonday
Press, Farrar Straus & Giroux), was a New York Times bestseller in
1996. His second book, Upstart Start-Ups (Broadway Books), was released
in August, 1998. Soon after its publication, the book hit the Amazon.com
Hot 100, and versions of the book in Chinese, Japanese, Korean, and Hebrew
are coming soon.
Before joining Fast Company, Ron spent four years
at Fortune, where he covered career issues and workplace trends.
His work has also appeared in The New York Times, Time, and Esquire.
The premiere issue of Fast Company hit newsstands
in November 1995. Since its debut, the magazine has celebrated unprecedented
publishing success. Fast Company was named 1996's "Launch
of the Year" by Advertising Age and "Startup of the Year" by Adweek.
It was named 1998's "Magazine of the Year" by Advertising Age and recently
won the coveted National Magazine Award for General Excellence.
More than 12,000 people in more than 50 cities around
the world belong to the "Company of Friends"-Fast Company clubs, where
members share ideas and challenges, both in person and over the Web. Increasingly,
Fast Company is not just a magazine-it's a movement of people committed
to new ways of working and competing.
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