L. Ian MacDonald

In any crisis today, you’d better be as good at managing your reputation as you are your balance sheet. If not, media scrutiny and poor crisis management will destroy your reputation faster than it takes to eat a sandwich at your desk.

L. Ian MacDonald knows how to manage reputations very well. A former national affairs columnist for The Montreal Gazette, Mr. MacDonald moved into the Prime Minister’s Office as Chief Speech Writer for prime minister Brian Mulroney. Today, he is a communications consultant to Canada’s corporate elite and has developed the must-see presentation, "how to destroy your reputation in five minutes or less." Mr. MacDonald is the ultimate insider whose rich anecdotes of crisis at the highest levels are informative, instructive and entertaining. He’s the one person you want to show and tell you how to successfully manage your corporate reputation today.

DLA

Speakers