 The Power of the
Brand
In Dr. Peter Sealey’s article "Replacement Marketing" he discusses the
power of the brand and the consumer. Sealey spells out that consumers are
now reaching their manageable threshold for brand decisions they are being
asked to make; that different needs and lifestyles have naturally led to
the call for products and services tailored to the individual and; that
for more and more consumers, time is the most precious and threatened resource
making simplification the fastest-growing consumer need. Dr. Sealey’s book
"Simplicity Marketing" will be released in April, 2,000.
Dr. Sealey's topics include:
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Converging Technologies and the Firm of the Future
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The Power of the Brand
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Marketing in a Digital Economy
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Value Propositions in the Internet Age
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Interactivity and Convergence
Peter Sealey is an Adjunct Professor
of Marketing at the Haas School of Business of the University of California
Berkeley. He also serves as Co-Director of the Center for Marketing
and Technology at Berkeley. The Center investigates and researches the
impacts of technology on the practice of marketing and sponsoring firms
include: Audits & Surveys Worldwide, Inc., Carlson Leisure and Travel,
Cellular One, Driscoll's Strawberry Associates, International Business
Machines, RBI Communications, Round Table Pizza, SBC Communications, United
Parcel Service, Visa U.S.A., and Young & Rubicam.
Sealey has served as a management consultant to Sony New
Technologies, Inc., the Anheuser-Busch Company, Visa U.S.A., United Parcel
Service, US Web/CKS, ImproveNet, Bamboo.com, Hewlett-Packard, The Eastman
Kodak Company, Nokia and A.T. Kearney, Inc. He serves on the Boards of
Directors of AutoWeb.com, USWeb/CKS, Encanto Networks, Inc., CyberGold,
Inc., United Parcel Service Capital Corporation, L 90, Inc., MediaPlex,
Inc. and Kinzan.com. He is a partner in DigaComm, LLC, a venture capital
firm investing in Internet start-up opportunities. He is a speaker at numerous
industry conferences.
The majority of Sealey's career was spent at The Coca-Cola
Company during which he held senior positions in virtually every business
sector of that corporation including soft drinks, wine, and filmed entertainment.
He was appointed that Company's first Global Marketing Director in 1990.
During his tenure at Coca-Cola, he was associated with some of the legendary
advertising and marketing campaigns including:
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The international introduction of diet Coke into over 50
countries.
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The marketing and distribution of such films as Karate
Kid, Ghostbusters, Stand by Me, La Bamba and others at Columbia Pictures.
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As Senior Vice President. Global Marketing, he was
responsible for the creation of the "Always Coca-Cola" global advertising
campaign in association with Creative Artists Agency in Beverly Hills.
Sealey is the recipient of both the Henry R. Kravis Entrepreneur
Award and the Distinguished Alumnus Award at the Drucker Center. He is
a member of The Academy of Motion Picture Arts and Sciences.
Sealey's education includes degrees from the University
of Florida, Yale and a Ph.D. from the Peter F. Drucker Graduate Management
Center at the Claremont Graduate University.
 Dr.
Peter Sealey is represented exclusively by
North America's Premier Speakers AgencyThe David Lavin Agency
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