David Lavin Agency
 

William Taylor

 

No More "Business as Usual"

Virtually every facet of the business world is changing: the relentless advance of digital technology, the globalization of competition among the industrial powers, the triumph of capitalism in the developing world, the deregulation of vast industries such as telecommunications and energy, plus a generational shift in which younger people are getting more authority and bringing to their jobs innovative ideas about work styles, lifestyles, and why people work in the first place. 

Focusing on three central questions, Bill Taylor separates the winners from the losers. These questions are peppered with interesting facts and figures, shocking realities and vignettes on companies that are doing it right. Generally 60 minutes in length, the ensuing 30 minute Q&A period always proves interesting. 
 
1) How does the company compete?  
Winners outsmart the competition.
2) How does the company get people to work together? 
Winning companies figure out ways to give their people a piece of the action.
3) What is success?  
In the knowledge economy, people  don’t just want to work to live. Winning companies understand what their people expect to get out of their work, and design the organization to deliver on these varied definitions of personal success.
 

William C. Taylor is a co-founder of Fast Company, a new business magazine that chronicles the ideas, companies, and tools reshaping the world of business.  As a founding editor of Fast Company, Taylor is responsible for driving,  managing and contributing to the content and style of the magazine. 

Prior to starting Fast Company, Taylor was associate editor of the Harvard Business Review, where he focused on themes such as U.S-Japan high-tech competition, global strategies, and the new business models emerging in Silicon Valley. He is co-author of three books: The Big Boys: Power and Position in American Business (Pantheon Books 1986); No-Excuses Management (Currency/Doubleday, 1993); and Going Global (Viking Penguin, July 1996). He is a graduate of Princeton University and the MIT Sloan School of Management.

The premiere issue of Fast Company hit newsstands in November 1995. Since its debut, the magazine has celebrated unprecedented publishing success.  Fast Company was named 1996's "Launch of the Year"  by Advertising Age and "Startup of the Year" by Adweek. It was named 1998's "Magazine of the Year" by Advertising Age and recently won the coveted National Magazine Award for General Excellence. 

More than 12,000 people in more than 50 cities around the world belong to the "Company of Friends"-Fast Company clubs, where members share ideas and challenges, both in person and over the Web. Increasingly, Fast Company is not just a magazine-it's a movement of people committed to new ways of working and competing. 
 

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