Maximizing Sales

with David Ben

David Ben is one of the great sleight of hand magicians in the world. He is also a writer, producer of film and theater, creative consultant and former tax lawyer.

David is also skilled at selling projects, products and ideas. He has designed product launches for Colgate-Palmolive, IBM, and Cannon Canada and trade show presentations for Toshiba Canada, Amdahl, 3M, Panasonic and Ink Dezyne.

In this dynamic presentation, David Ben demonstrates that every activity is a sales opportunity. Whether people work in the field or behind a desk, success depends on how well clients or colleagues are sold on their skills, products and services. Using magic as his metaphor, David demystifies the sales process and provides a strategy for maximizing sales. His common sense approach of strategic selling ensures that clients and customers receive exactly what they need when they need it in a manner that is efficient for both buyer and seller.

Maximizing Sales focuses on:
· assessing sales opportunity based on the needs of the customer
· maximizing sales by discovering new application for products and services
· using negative people to advantage
· closing the sale
· understanding the importance of the "after sell"
A unique approach to learning a few new tricks for the trade.

David Ben has been described by the Financial Post as "one of the finest magicians of our time."

He’s been involved in some fascinating projects: from levitating David Suzuki on an episode of "The Nature of Things"; appearing on "Pamela Wallin Live!"; to being the subject of a documentary on "Adrienne Clarkson Presents" and on "A&E". He was also Associate Producer of the film "Dai Vernon: The Spirit of Magic" which aired on History Television.

His Shaw Festival one-man performance "The Conjurer" wrapped up a second sold out summer. This holiday season Toronto's ROM will host another fantastical versionof "The Conjuror". The play, co-written by David Ben and Patrick Watson, is a delightful demonstration of magic from the turn of the century.

DLA

Speakers