J’Amy is renowned by retailing’s giants for her ability to tap into the consumer psyche and to make her clients’ cash registers ring. 

As the world become more virtual and the siren song of e—commerce rapidly more overwhelming, J’Amy maintains that “brands will be more important than they ever have been.”  Strong brands forge loyalty in a skeptical, disbelieving world and solidify trust and relationships.

J’Amy believes that the retail economy will increasingly be driven by experience, as opposed to transaction and that in order to succeed, retailers will have to provide their buyers a memorable moment, not just a place to part with their money. 

The approach that has launched J’Amy into the mainstream of retailing in North America has as much to do with her innate understanding of the psychology of the consumer, as it does to her ability to deliver the goods to her clients. 

She is a firm believer that there is a looming chasm splitting wide open beneath North American retailers, with one half of the divide representing E-commerce and the other side the specialty retailers.  It is those who capitalize on either side who will drive the consumer world of tomorrow, while into the abyss will fall those who offer little more distinction than the products and goods on their shelves. 

In her “no-holds barred” style, combining insight and enthusiasm, J'Amy shares with her audiences an insider’s view on why people buy and how to make them buy from you.